Today, the FCC voted to repeal net neutrality. This is bad news for internet marketers of all stripes — especially SEOs. Our whole industry is founded on the promise that any business can get equal access to the internet, the promise that the only thing separating different businesses on the internet is the amount of … More 4 Things SEOs Can Do to Prepare for Net Neutrality Repeal
An ecommerce entrepreneur has a million different things to work on: setting up the store, working with wholesalers, and dealing with customer service problems can eat up so many hours. But if there’s one aspect of your store that you need to get right, it’s SEO. If you’re not getting traffic from search engines, you’re … More ECOMMERCE SEO: 40 Money-Making Tips
Bar ownership is a dream come true. You get to drink at work and be the boss of a place where there’s a new party every day. Of course, it can also be a nightmare: getting the liquor license, managing your cash flow, and dealing with drunk customers can be enough to make someone tear … More Bar Marketing
Your ecommerce store could really use some content marketing. I know, I know. You’re already putting in a lot of work. You’re setting up your store, haggling with wholesalers, figuring out Google Shopping. But, and I’m going to repeat this a little louder for the folks in the back: your ecommerce store could really use … More Ecommerce Content Marketing
A long time ago, department stores meant something. They evoked a sense of wonder in clothes shoppers: the idea that there was a place where the latest fashions could be found, where you could become a member of the upper class if you could just find the right outfit. They meant something to designers, too: … More Are Department Stores Going the Way of Blockbuster?
One of the unique things about coffee brokers — a fact that permeates the marketing strategy and thus the SEO strategy — is just how small their client base is. … More SEO For Coffee Brokers
These days, all businesses need good web traffic. This is true whether your business is online or offline. Though Delray Beach SEO is my specialty, I’ve offered SEO services to a variety of industries, in a variety of areas. In the ‘SEO For…’ Series, I explain how SEO works for different industries. What Political SEO … More SEO for Political Campaigns