An ecommerce entrepreneur has a million different things to work on: setting up the store, working with wholesalers, and dealing with customer service problems can eat up so many hours. But if there’s one aspect of your store that you need to get right, it’s SEO. If you’re not getting traffic from search engines, you’re … More ECOMMERCE SEO: 40 Money-Making Tips
Bar ownership is a dream come true. You get to drink at work and be the boss of a place where there’s a new party every day. Of course, it can also be a nightmare: getting the liquor license, managing your cash flow, and dealing with drunk customers can be enough to make someone tear … More Bar Marketing
Your ecommerce store could really use some content marketing. I know, I know. You’re already putting in a lot of work. You’re setting up your store, haggling with wholesalers, figuring out Google Shopping. But, and I’m going to repeat this a little louder for the folks in the back: your ecommerce store could really use … More Ecommerce Content Marketing
A long time ago, department stores meant something. They evoked a sense of wonder in clothes shoppers: the idea that there was a place where the latest fashions could be found, where you could become a member of the upper class if you could just find the right outfit. They meant something to designers, too: … More Are Department Stores Going the Way of Blockbuster?
One of the unique things about coffee brokers — a fact that permeates the marketing strategy and thus the SEO strategy — is just how small their client base is. … More SEO For Coffee Brokers
Most SEO campaigns are about discoverability. You want to target the keywords people are searching for, rank highly for those words, then turn the resulting traffic into sales. Political SEO is different, because there’s one keyword that’s going to matter more than all the others, one keyword that’s going to matter to your candidate specifically: … More SEO for Political Campaigns
Business websites serve two different purposes: To get attention in search engines and on other websites, thus bringing potential customers to your website (where they can then… … More SEO For Financial Advisors